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Successful salespeople have known for years that there is strength in numbers. Since every person knows an average of 250 people very well, salespeople can dramatically expand their universe of prospects by meeting lots of other people. That's why business networking groups have become so popular.
 There are many local and a few national business networking groups that offer distinct benefits to their membership. Most of these groups require attendance at weekly meetings, limit their membership to one person from each industry, and have quotas for the number of referrals each member must give to other group members.
The leader in this category is Business Networking International (BNI®) (http://www.bni.com), which has demonstrated a long history of success in generating referrals for its membership. While BNI's structured format offers many benefits to its members, many BNI members like to attend other non-exclusive networking groups, which allow them to meet lots of new people they would otherwise not meet at their local BNI chapter.
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